What have you learned from your audience feedback?
The initial idea that we had for main product was that of a British Gangster film. We choose this genre based on its dry humour, action sequences and sophisticated and creative editing which are often not found in other genres of film. Based on this we set about our questionnaires which were aimed at seeing
* What our audience like
* What they watch
* How they find out about it.
Throughout the process of market research we learned that the genre we had chosen would not be the most popular, as it is a more independent style of film. However one of the questions that we asked were about, how people feel about gangster films. The result of this was mainly positive with the vast majority answering that they don’t mind the genre. This would suggest that they are open minded, although perhaps would prefer a more mainstream approach as they may not be diehard fans of the genre.
We have also set up a Facebook page to allow people to interact and give us feedback on what they think of our productions. Although through our product research it doesn’t prove that our audience is in tune with the internet or uses it, I think the question were unfair, in that they did not give much option for the internet to be shown as an important source of promotion. However from experiencing that nearly everyone has a Facebook we created the promotion page.
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