How effective is this combination of your main product and ancillary texts?
We have chosen throughout our main product and ancillary texts to go with a mainstream look to a product which would be mainly associated with a more independent audience, as its theme are not widely recognised. The idea was to make the audience feel more comfortable with the genre with the trailer, poster and magazine all being friendly to take in.
Throughout our products we have aimed to keep core values to be shared between all of them to make it easily translatable and share core values, which try not to contradict each other through mixed messages. The main theme that we have running through our main product and its ancillary texts, is the cricket theme. This theme links all the products and makes them easily relatable to each other. Most notably is the running theme of a cricket bat which is used in all three, and the tagline “let the innings begin” shared between the poster and trailer.
Other themes that we have running through our pieces are the suit which gives the character his identity and makes him easily identifiable throughout all three texts. The suit also gives the audience an insight into the character, and what the story could be about. This starts peoples intrigue into the product and will help promote the product.
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