Kwame Mensah-Sarpong: Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

In the very first stages, even before creating our promotional product, we used YouTube to

watch different trailers of British Gangster films that have already been made. This enabled us t
o gain an insight to what conventions we needed to apply to our trailer in order for our audience to identify it under this niche genre.

We watched film trailers of Snatch, Rock'n'Rolla and Layer cake.

We also used an online programme called prezi in order to display show how we brainstormed

rough ideas and brought it together in order to produce our product.

http://shadkayf.blogspot.co.uk/2011/11/magazine-brainstorm.html)

We used software on Apple's Macs in order to make our trailer and our soundtrack, along with camera to allow our product to have conventions of a British Gangster movie. We used editing software called iMovieHD in order to import our what we recorded on camera onto the Mac's in order to edit our clips to make it more like our chosen genre. This was also emphasized through the music we made through the programme garageband. Both these softwares were generally easy to use because of the fact that we had prior knowledge to use it through Year 12 and in my case, Year 10 & 11 for Music GCSE. Through these programmes our product was bought to life and was ready to be our spearhead for our promotional package.

In addition to this, we finished off the promotional package by creating and developing our magazine front cover and our film poster on Adobe Photoshop. This enabled us to create a selling image of our film without any sound, but just by visualizing. This programme was generally easy to use, but was at time challenging, when it came to adjusting things to the smallest detail in order to make it a commercial success.