Friday, 30 March 2012
Kwame Mensah-Sarpong: Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?
o gain an insight to what conventions we needed to apply to our trailer in order for our audience to identify it under this niche genre.
Kwame Mensah-Sarpong: Question 3 - What have you learnt from your audience feedback?
At first we agreed on the idea of having a specific font to match the genre and the events that take place in the movie. However we were criticized for making it unclear on our film magazine because it isn't clear enough. Through this criticism we have been able to make our title, "Gone For 6" stand out more on the front cover.
Here we can see how the font is a creative showing some conventions of gangster movies. Here we see that it is a bold font in which it will grab peoples attention. The idea of splits in the letters connotes violence. The extra trail dripping from the "F" is another connotation of violence, indicating blood from a wound from the other cuts which are seen through the splits through the other letters.http://www.facebook.com/groups/264264870328144/264278510326780/?notif_t=group_activity
Kwame Mensah-Sarpong: Question 2 - How effective is the combination of your main product?
We used the images of our main character, 'Barry White' in our movie poster and in a magazine front cover in order to promote our film. Through this, we were able to create different images to try and create an idea of how our character is in our film. These two different images enable audiences to see that our character contains different personalities through his posture, props and clothing.
For our trailer, we were able to show a brief outline of what our story is about and some scenes that may be in the film. The fast paced editing and violence that are shown, give audiences the idea of what conventions used to show that it is a British gangster movie. This is the main product in our promotional package, and through this, audiences are able see the main idea of what we are trying to promote.
The magazine and the poster are also as effective as our trailer because the images of our main character that are used for these products, mirrors the personality that is seen in the trailer.
Monday, 26 March 2012
Finlay McGow Q4 How did you use media technologies in the construction and research, planning and evaluating stages?
Media technologies were involved throughout the production of our media product. There are two types of technology that are involved hardware, which is mainly the filming equipment, including cameras and sound recording equipment. We also used software to produce everything else that goes with our product, for example I am using word processor to write this response.
Another example of digital technology that we used was, I-movie it was the editing software that we used to construct our trailer ready for it to be realised. I found that on the whole this editing software was easy to use but it did lack that fine tuning aspect to make everything seem perfect. Another product that we used to for our production was Garage Band to produce the soundtrack for our trailer, again I found that this piece of software was generally easy to use, but lacked that precision needed to make a top quality piece of work.
More products that we have used throughout our production have been Prezi. We have used Prezi to try and present our work and research in new and different ways, which makes it more interactive than a PowerPoint presentation. Here is a link to where we have used Prezi
(http://shadkayf.blogspot.co.uk/2011/11/magazine-brainstorm.html) Another piece of software that we have used is Microsoft Excel which we have used to collate our research and present it in graphs which allow for easy reading and extraction of information.
Finlay McGow Q3 What have you learned from your audience feedback? Finlay McGow
What have you learned from your audience feedback?
The initial idea that we had for main product was that of a British Gangster film. We choose this genre based on its dry humour, action sequences and sophisticated and creative editing which are often not found in other genres of film. Based on this we set about our questionnaires which were aimed at seeing
* What our audience like
* What they watch
* How they find out about it.
Throughout the process of market research we learned that the genre we had chosen would not be the most popular, as it is a more independent style of film. However one of the questions that we asked were about, how people feel about gangster films. The result of this was mainly positive with the vast majority answering that they don’t mind the genre. This would suggest that they are open minded, although perhaps would prefer a more mainstream approach as they may not be diehard fans of the genre.
We have also set up a Facebook page to allow people to interact and give us feedback on what they think of our productions. Although through our product research it doesn’t prove that our audience is in tune with the internet or uses it, I think the question were unfair, in that they did not give much option for the internet to be shown as an important source of promotion. However from experiencing that nearly everyone has a Facebook we created the promotion page.
Finlay McGow Q2 How effective is this combination of your main product and ancillary texts?
How effective is this combination of your main product and ancillary texts?
We have chosen throughout our main product and ancillary texts to go with a mainstream look to a product which would be mainly associated with a more independent audience, as its theme are not widely recognised. The idea was to make the audience feel more comfortable with the genre with the trailer, poster and magazine all being friendly to take in.
Throughout our products we have aimed to keep core values to be shared between all of them to make it easily translatable and share core values, which try not to contradict each other through mixed messages. The main theme that we have running through our main product and its ancillary texts, is the cricket theme. This theme links all the products and makes them easily relatable to each other. Most notably is the running theme of a cricket bat which is used in all three, and the tagline “let the innings begin” shared between the poster and trailer.
Other themes that we have running through our pieces are the suit which gives the character his identity and makes him easily identifiable throughout all three texts. The suit also gives the audience an insight into the character, and what the story could be about. This starts peoples intrigue into the product and will help promote the product.