Throughout our market research, we learned that the genre we had chosen would be quite difficult to work in, nonetheless, we stuck to it to try and make a successful independent film. From our research we found out that, our audience generally reacted positively to the idea of watching a British Gangster film, but more from a mainstream perspective. With that in mind, we started to create our products for a independent audience, but with a few mainstream elements to it.
From our audience feedback, it proved to be very useful and constructive. Generally, our products weren't clear enough in terms of communicating the genre to our audience. Therefore the audience feedback greatly helped us improve our whole promotional package and to make our genre more clearer to our audience and easier to follow in the trailer and poster.
In addition, we also got feedback from our peers on Facebook. We created a page for our products, so our friends can post their opinions and constructive criticisms about our whole promotional package.
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