Title: All our products feature the film title, 'Gone For 6', effectively linking them all together as a promotional package.
Use of colour: Red, symbolizing blood and violence linking towards the genre that our film is from.
Image: We used our main character; Barry White, in our film poster and magazine front cover, in order to promote our main product. The images depicting Barry White as a hoodie and suited figure allows the audience to see how our character has developed/changed in personality. The theme of metamorphosis, In addition, we has the theme of cricket running throughout our product from the use of the cricket bat as a weapon and from our tagline, "let the innings begin."
Throughout the production of our promotional package, we wanted to give our products the appearance of a British Gangster film made for a mainstream audience, even though it is aimed at an independent audience. This is due to the fact the genre we were working in isn't largely recognised and if our products were real, it wouldn't be successful enough to generate a lot of money, especially when our product would be along side those made with a larger production value and a widely recognised genre of films, such as, action and fantasy.
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